Is your SEO strategy providing the desired results? Do you have tools to measure the performance and positioning of your website? To carry out this analysis, SEO tools are needed, which are often costly tools.
Fortunately, there are free SEO tools. Yes, there is a wide variety of free online SEO tools with which you can comprehensively analyze your website and thus create new strategies to position it in Internet search engines.
What are Free SEO Tools
Free SEO tools are all those technical applications that optimize a web page without having to pay any cost. This optimization allows your company’s website to appear among the first results of search engines such as Google, Yahoo, or Bing.
SEO tools are essential in your digital marketing strategy since they will help you position your business website on the internet, guaranteeing more visits from the public interested in the product or service you sell.
How to use Free SEO Tools
There are many SEO tools, but the main problem you may encounter is their high cost. The web positioning that allows the visibility of your business in search engines requires a significant investment, but not everyone can make that investment.
However, many free SEO tools will allow you to perform a free SEO analysis. So, you can enhance your business’s web through these techniques that are within your reach.
However, to manage free SEO tools naturally, many characteristics and factors dictated by search engines must be considered.
To do good SEO management, it is necessary to have information about what factors the search engine algorithm takes into account on the Internet, the most relevant keywords related to your business, the content of the page, the links, indexing, web code optimization, etc.
Likewise, achieving a good position at a certain time does not guarantee that you will maintain it permanently. Therefore, this implies uninterrupted work to always occupy the first places.
What are the Free SEO tools that we recommend?
Search engine algorithms are constantly being updated, but this does not mean that the SEO strategies you have been implementing expire automatically.
However, it is necessary that you can have a set of free SEO tools (if you cannot afford the paid tools) that help you analyze if what you are doing is giving good results.
In the digital marketing and SEO world, there is a culture of change and constant updates. But you can also measure every effort you make.
Below we share a list of free SEO tools that will help you better understand your search engine optimization work.
1. GOOGLE SEARCH CONSOLE
If you want a tool to see how Google evaluates content, what is better than Google SEO tools created by Google? Google Search Console is one of the most important free SEO tools, so every website owner should check it out if they are serious about SEO.
It is a Google search console. It is a vital Google tool for the CTR (the number of clicks an ad gets) to avoid penalties and control problems with broken links.
Google Search Console allows you to access a series of features that will help you optimize your website. If you enter the “search traffic” section and click on the “search analytics” tab, you can see which keywords for which traffic is coming to your website from Google.
Identifying the keywords will help you improve the CTR, which is one of the most critical statistics since Google raises pages with a high CTR to the first search positions.
It’s also good to remember that Google detects if there are too many broken links or any other problem that may result in a penalty and sends a message through Google Search Console to let you know. It is crucial to be aware of these messages to prevent Google from leaving you out of searches.
2. GOOGLE PAGE SPEED INSIGHTS
Among the free SEO tools, Google Page Speed Insights is one of the most important because it allows you to analyze and optimize the loading speed of your web page, which is one of the relevant factors for web positioning.
The loading speed of a website is vital nowadays since mobile traffic increases at high speed.
It is one of the best free SEO tools since it offers ratings from 0 to 100 on the loading speed of your website, both on desktop and mobile devices, and provides you with timely solutions to increase loading speed and improve your SEO positioning.
3. GOOGLE ANALYTICS
This platform offers data about the bounce rate, which refers to the number of people who enter your website. This percentage is a metric that Google considers to analyze a given platform’s quality.
Google Analytics is a platform to measure and analyze the performance of your web page. It is one of the free SEO tools that allow you to measure user response perfectly.
In addition, Google Analytics allows you to measure the time users spend on the web viewing your content. It will undoubtedly help you produce better content for your audience.
It is a gripping free SEO tool to find keywords. Keywords are two to five-word phrases people use when searching for something online.
It is imperative to add the correct keywords to your web page content so that Google can identify it as a relevant result for a user’s specific search.
Ubersuggest is one of the most fantastic free SEO tools for displaying more accurate search volume. In addition, it guides you to search for the best terms you can add to the content of your web page.
5. SCREAMING FROG
The best thing about Screaming Frog is that it has a compelling free version and is considered one of the best on the market to analyze On-Page SEO.
Screaming Frog is a tool that allows you to analyze the SEO On Page of your web page. The SEO On Page is all those factors within the web page that Google considers for positioning. These factors include using keywords or headers, image optimization, web architecture, internal links, etc.
It is among the free SEO tools that offer the benefit of discovering essential aspects such as error tracking, broken link reporting, title, description optimization, etc.
This platform is quite versatile because it also includes paid plans apart from allowing you to create a relatively complete free account.
Serpstat is among the first free SEO tools that can offer multiple benefits simultaneously. If you need to improve several aspects of your website, but at the same time, you don’t have to invest €100 to €200 per month in one or maybe two paid tools, Serpstat is your solution.
Serpstat has a large number of possibilities for analyzing your SEO, including:
- Website analytics
- keyword study
- Backlink analysis
- position tracking
- keyword grouping
- text analytics
- Website audit
This platform also evaluates errors on the web page, ranks them in priority, and offers advice to fix them. Also, if you need free SEO tools to improve the loading speed of your web page, Serpstat gives you all the information you need to do so.
Finally, this tool has the SDO (Serpstat Domain Optimization) metric, which helps you optimize your web domain.
With these six free SEO tools, you can analyze your web page and create strategies to position it among the search engines’ first results. These are just some of the free SEO analysis tools that will help you start improving your web pages, but there are many more.
Tell us, what tools do you use for a free SEO analysis? Do you need the advice to do your SEO analysis? Do not hesitate to contact us.