Today, the internet has gained such importance and relevance that the famous phrase “if you’re not on the internet, then you don’t exist” has even been coined.
Modern users seek to interact and get to know first-hand the company or brand where they will place their trust, and tools such as web pages or social networks have become essential to achieve this objective.
SEO for SMEs is essential since it allows small and medium-sized companies to position themselves in search engines and appear among the first results on the web. In this way, the company can make itself known more efficiently, increase its visibility, and win more customers.
In this article, we will tell you everything you need to know about SEO for SMEs, from its benefits to tips you need to take into account to improve it. Keep reading and discover how you can make yourself known on the web.
What is SEO for SMEs?
SEO means “Search Engine Optimization”, which is Spanish for “search engine optimization”, and consists of all the processes carried out to improve the visibility and web positioning of a given page.
In other words, it is about applying a series of techniques and using specific tools to make the web page appear among the first results returned by the search engine (such as Google or Yahoo, for example).
In the case of SEO for SMEs, it is best to apply local SEO strategies and techniques to attract more users from the location of the company. In this way, the website of the SME will be able to appear among the first results of local searches. Thus, the company will be able to make itself known more effectively.
Even though a search engine takes into account hundreds of aspects to position a specific page, in general terms, it can be said that there are two crucial points: relevance and authority.
On the one hand, relevance refers to how valuable the web content is concerning the search performed by the user. On the other hand, authority refers to the site’s popularity and recognition.
Of course, it is essential to optimize various factors and use many strategies to make a page relevant and authoritative. And all this is just the first step to achieving and maintaining an excellent online positioning.
Importance of SEO for SMEs
Did you know that most people do a web search about a company before deciding to buy a product from it or go to its physical store? Added to this, most of the purchases are currently made online since the modern user seeks immediacy and good results quickly.
For this and more, it is vitally important for an SME to have a presence on the Internet and Social Networks. And this is where SEO plays a very relevant role since, thanks to it, your company’s page can appear in the first results returned by search engines.
A good SEO strategy will allow you to be more visible, differentiate yourself from your competition and provide an immediate solution to the needs of your target audience. Also, statistically, the more visible a company is, the greater its chances of increasing sales.
Benefits of SEO for SMEs
SEO brings incredible benefits to your SME, far beyond attracting visitors to your page. Therefore, below, we show you what the main advantages of applying a correct SEO strategy for SMEs are:
1. Obtaining qualified traffic
With SEO, your page will not only have more visits, but those visits will be precisely from the audience you want to reach. By creating engaging content and providing practical solutions to your customers, you will get them to visit your page. In other words, only those people who are interested in what you offer will visit your website.
The better the response that your content provides to resolve the doubts and concerns of your audience, the greater the probability that these people will become subscribers, customers, etc.
2. You will have a better return on your investment
Compared to other traditional means to publicize your company (such as television or radio advertising, for example), the money you invest in SEO is less, in addition to obtaining long-lasting and stable results.
Added to this, you will always increase. If you constantly apply correct SEO strategies, your company will hardly stagnate with the results so that you can attract new users continuously.
Undoubtedly, it is worth investing in SEO for SMEs since the return on that investment is entirely satisfactory.
3. It helps you create your brand
Undoubtedly, presence on the Internet plays a vital role in creating your brand since most users value and trust brands with a page. Also, if your website appears among the first results of Google, you will be able to create a solid presence for your brand, gaining more and more authority.
4. You will have more visibility
Undoubtedly, to make sales and attract more customers, it is essential that your target audience can find you easily. Thus, as SMEs, online visibility is quite relevant.
Your company will have more visibility if your website appears among the first search results. In the long term, this will allow you to position yourself in the market, increase sales and gain authority.
5. Higher probability of closing sales
As we mentioned before, with SEO for SMEs, you can publish optimized web content, which will help you appear among the first results and increase your visibility.
Also, suppose this content responds quickly to the user’s interests. In that case, if the product you offer satisfies a need and if you generate the necessary trust, your chances of making sales will increase.