Tips to improve SEO
With so much competition that currently exists on the web, it is important to do a proper job of SEO. Therefore, below, we will give you some advice. Take note and do not forget to put them into practice.
1. Always stay up to date
With new company websites being created all the time and hundreds of millions of web content being uploaded, your search engine ranking can fluctuate if you don’t take care of your SEO and stay current in the field.
It is essential that you are constantly alert about what things you can improve in the content you publish or on your website. In this way, the algorithms used by Google will always position you correctly.
2. Focus on Local SEO
Local SEO is important for the positioning of your SME, and it is that most of the sales you make will be from people located in the same town where your company is established.
When we talk about local SEO, we refer to the optimization that is carried out to appear among the first results when someone from a certain location performs a search linked to the keywords of your business. For example, if someone searches for “hairdressers in Madrid”, Google ranks first those hairdressing businesses that are in that town.
To focus on local SEO, the first thing you should do is register your business with Google My Business. Thus, Google will include you in the list of local businesses, helping you to gain more visibility and obtain more customers.
Thanks to Google My Business, your customers will also know all kinds of information about your business, from services it offers to business hours, reviews, contact number and address.
However, at this point it is important to note that it is not enough to simply fill in all your company data. It is essential that your Google listing is always up to date. To do this, you need to respond to reviews (both negative and positive), add geolocated photos, as well as business posts and location maps, etc.
3. Before creating the content, do a keyword search
Good keyword research goes hand in hand with search engine optimization. Therefore, before writing any content for your website, take the time to do a search for these words.
Keywords are terms made up of one or more words and define the way users perform a search in browsers. For this reason, it is essential that you investigate and look for keywords related to your market niche, always keeping in mind the number of times these words are used when doing a search.
Start by creating a keyword list. When you have done this, select the most interesting ones, the ones with the most searches and the lowest competition scores to use in the content of your website.
Another thing to keep in mind about keywords is to make sure you choose ones that are easy to optimize for. That is, you need keywords that you can naturally include in your web content.
4. Offer quality content
The content that you publish on your site must respond to the needs of the users. In addition, it is essential that it is correctly structured and easy to read.
If the content of your page is of quality, users will stay longer on the web, they will follow you and value the information you provide. Thus, your company will grow in authority and relevance.
Likewise, offering high-quality content helps improve the user experience on your website.
5. Create a good website
Logically, when we talk about SEO for SMEs, your company’s website is one of the most important things. Therefore, you need to create it in the best possible way, making it attractive, intuitive, fast to load and SEO optimized right out of the box.
A correctly structured and designed web page will allow users to spend more time browsing it, which will undoubtedly positively influence your online positioning.
Make sure that the design of your page is visually friendly, that it has easy access to the content menu and that the loading time is optimal. In addition, you also need to have a page design that allows access from different electronic devices (such as mobile phones, tablets, computers, etc.).
By doing all this you can improve the user experience, while Google will position you better among the results.
6. Have a presence on social media
In SEO for SMEs, social networks also play an important role. Millions of people are registered in these media and constantly connect to interact with others. Therefore, social networks are excellent for publicizing your page and your company.
On social networks like Instagram, Facebook, Twitter, LinkedIn, etc., you can promote your products, services, content, etc. In addition, they are also a good way to get external links, which will help you rank better.
Establish a plan to have a presence in the most relevant social networks, always showing the ideals of your company, interacting with users and responding to any comments, questions or concerns that may appear.
7. Apply link building strategies
When talking about SEO for SMEs, many companies neglect this point because they are unaware of its relevance. A link building strategy, or “link building”, consists of looking for your page to be linked and promoted by other websites with greater authority.
To obtain these references you can write as a guest author for other sites, collaborate with other companies, participate in forums or even leave comments on other websites. This way you can increase the number of visits to your page.
8. Web loading speed
An optimal web loading speed is a relevant factor in on-page SEO and it directly affects your position in Google. It is a fundamental aspect that a web page must comply with to improve its visibility on the Internet.
We must not forget that Google wants to offer its users the best results for their queries on the Internet. Therefore we must offer our users good content, a good experience and a website that loads in less than 3 seconds.